Digi Security Systems
NATIONAL COMMERCIAL SECURITY PROVIDER
Digi's brand was a product of the 90s - outdated, flat, and unrepresentative of the kind of work and quality the company offers. We selected a new logo from a variety of iterations; developed a new color palette, from red, gray and black to strong blues; and created all new print and digital materials. Most importantly, though, we created a new standard language and voice for Digi that its employees could start using uniformly to solidify the company's brand promises. This new voice more effectively communicates the high-quality security systems partner they are to organizations large and small.