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Digi Security Systems
A full-scale rebrand, centered on vision and values
Digi needed a rebrand - badly. It needed a transformation from a mom-and-pop shop to a company with a national presence. We worked with Digi's leaders to develop the company's mission, vision, values, and a brand persona to match. We created a whole suite of new materials for the company's sales team. The result? Greater company pride and unprecedented growth.
Positioning Digi for national growth
Digi's original brand was stale; it felt a little too hometown for a company with ambitions to be a the top security systems company. in the nation. The goal was for Digi's new brand - both visual and voice - to reflect the core values and vision of the founder and key leaders.
Professional, beautiful, genuine.
From 50 employees in 2017 to 85 in 2021, and a new branch in Dallas, Texas. This Oklahoma-born company is reaching new heights.
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